Public relations as relationship management: a relational approach to the study and practice of public relations
Ledingham, J.A.(ed.)|Bruning, S.D.(ed.)
Public relations as relationship management: a relational approach to the study and practice of public relations - New Jersey Lawrence Erlbaum Associates, Publishers 2000 - xvii, 255p.
Discusses public relations and the important role it plays in managing relationships between an organization and its main publics. Relationship management is seen as giving a structure by which public relations policies can relate with organizational goals. Presents details of state-of-the-art research in relation to certain theoretical models and a longitudinal study of relationship management. Includes information on interpersonal communication and relationship building.
0-8058-3050-2
Public Relations|Public Policy|Research
HD 59 .L4 2000
Public relations as relationship management: a relational approach to the study and practice of public relations - New Jersey Lawrence Erlbaum Associates, Publishers 2000 - xvii, 255p.
Discusses public relations and the important role it plays in managing relationships between an organization and its main publics. Relationship management is seen as giving a structure by which public relations policies can relate with organizational goals. Presents details of state-of-the-art research in relation to certain theoretical models and a longitudinal study of relationship management. Includes information on interpersonal communication and relationship building.
0-8058-3050-2
Public Relations|Public Policy|Research
HD 59 .L4 2000